Digital Marketing Specialist
Location: Bentivoglio (BO) - Italy
Experience:
Responsibilities
As a member of Marketing Department, the candidate will deal with activities focus on the management and update of the website structure and contents.
He/She will support in the coordination of the new Website Project, also will coordinate our digitial consultants.
In addition, the person will manage data analytics coming from the campaigns (Google, Linkedin) in order to implement a global digital strategy.
Activities under the responsibility of the Digital Marketing Specialist:
- Maintenance and updating of the website
- Creation of SEO-oriented content
- Coordinating website translations (ext. suppliers)
- Management of digital activities coordinated by HQ such us advertising and digital campaigns
- Website KPI definition and analysis
- Management of digital campaigns
- Campaigns KPI definition and analysis
- Monitoring and benchmarking of competitors online
Profile:
We are looking for a junior candidate with some experience, even if short, in a web marketing agency or in a similar role within the marketing department of a structured company.
He/She is required to have:
- Passion for digital marketing
- Proactive attitude
- Excellent teamworking skills
- Analytical skills
- English B2
- Project management
- Adobe Suite will be a plus
This position is open to candidates of any gender (Italian Law 903/77).
Compensation and benefits
Compensation and benefits will be related to the effective experience of the candidate.